Keep it to about 350 words. Do not ramble and do not use the limited word space to explain the entire plot of your book. Instead, focus on how your book will connect with people, how it will help

people, where it is unique or what makes it special. You need to throw up a reason for the media outlet to care about

you or your book. Write about your struggles or your angle.

Remember that although this is major news to you it is not news worthy without something juicy. A media outlet is not trying to sell your book they are trying to sell newspapers or attract listeners. You need to do something that is news worthy or have an angle that is a hot topic.

With over 70 ebooks published every hour, it has become a saturated market out there, and you need to stand out from the crowd.

Find the hook that will drag people into your world. Does your book have a theme that is trending? Do you have something that you can push that is in the public eye at the moment? If you can show a link in your writing the media outlet will show interest.

Try to push your book as much as you can before release and if someone famous is talking about your book, mention it. Did you get feedback from a well-known author? A tweet about the book replied to by a television star? Use it.

Most importantly, if you want a positive response to your press release, it has to be well written, edited and formatted.

Reporters do not want to put in more effort than the article is worth and the less they have to do, the more likely they are to use the press release.

Be sure to write in Third Person. Read other press releases and use the ideas you find. Be sure that it sounds like a story or a news article and not just an advert for your work.

Title your piece.

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Keep it short and snappy. Aim for less than 20 words. You need to grab the readers attention in that first sentence.

What grabs your attention?

Now write one sentence that gives some information about the book.

The title should grab them, but the next sentence needs to be sure not to disappoint. It must keep them interested. Remember your angle and keep it juicy.

Now add (in brackets) your name, town or city, country, and the date of the release.

Ok, start writing.

Media outlets receive many press releases every day. Yours must stand out, you have to give them a reason to keep reading and to want to use the piece.

What is the book genre? Is it a look at something from a different point of view? What problems does it solve? What will people get from reading this? Be sure it sounds like news and not a sales pitch.

You can use a quote if you like, this can be a quote from your book or from a reviewer.

Now you need a very short bio, because unless you are Dan Brown or a well-known author, people thinking about reading your book won’t know who you are. You have to tell them and make them care enough to take a gamble on your work. Now is the time to mention if you have a qualification or a unique insight into your topic, if you can be seen as an authority then media outlets will be much more interested.

You can mention your author website, but be sure it is well made and up to date, and any other books you’ve written.

Now pitch to the reader. Tell them why they need your book in their lives. Make it thrilling, make it eye catching. Be clear about the benefits of buying your book. Readers want a good reason to part with their cash. Keep it short and remember it is not a synopsis, it is a few lines to garner interest.

Lastly put your email, phone number, and any social media links that you regularly use. You can add your publisher as well or your agent.

An important thing to think about is what you want a reader or listener to do next? Buy your book, come to your launch party or contact you? What is the aim of the release?

Now it is ready, edited and reedited, you can send your press release to every news outlet that you can get details for.

Unfortunately, just because a press release is sent to a media outlet, it doesn’t mean it will be read. But, if you do not send it, it will 100% not be read.

If you are sure your book would be a good fit for a certain media outlet (maybe a publication for your specific genre) you might want to tweak the release and send it with a more specific, to them, angle or hook. Do not be ashamed to jump on any available band wagon.

Here are some links to more press release help.

How to Write a Book Press Release Like a Pro! (kindlepreneur.com)

How to really write a press release (that actually sells books), plus some free PR templates – Creativindie

20+ Press Release Examples to Draw Inspiration From in 2022 (prowly.com)